Business strategy, built and operated — not just advised.
I found and lead ventures at the intersection of growth strategy and performance marketing — then transition into appropriate ongoing programming once the model is proven.
- Base
- Columbus, Ohio — serving English-speaking clients nationally
- Discipline
- Strategic planning, customer acquisition, campaign development, marketing operations
- Current Ventures
- Arber Strategy · ShareInGrowth · Mister Fancy
- Current Affiliations
- American Mensa, Hilliard Chamber of Commerce
Two decades of successfully implementing growth strategy, with expertise distilled into emerging ventures.
Justin Moodley is a business strategist, performance marketing leader, and entrepreneur. His work runs across strategic planning, customer acquisition, paid media and campaign planning, and marketing operations — well beyond any single practice — working with leadership teams to streamline operations, optimize ad spend, and build revenue engines that scale.
He founded Arber Strategy (executive advisory), drives growth at ShareInGrowth (performance marketing), and built Mister Fancy from the ground up as its own brand (novelty apparel). Different disciplines, connected where it counts — each one run on the same instinct: diagnose the system, do the work, and stay accountable for the result instead of handing off a deck and walking away.
He founded and exited LASANAN, his original strategic consultancy, whose approach to diagnosis and execution now runs through both Arber Strategy and ShareInGrowth. He’s served English-speaking clients across North America, Europe, Asia, and Africa, and his perspective on hiring, pricing strategy, and business leadership has been featured in Forbes, ADP, HuffPost, and Tech.co.
Background
- PublishedForbes — Five Approaches For Making Open-Door Policies More EfficientTech.co — 5 Entrepreneurs on the Best Time to Reexamine Your PricingADP — 6 Questions to Ask a Prospective Contingent WorkerHuffPost — 8 Questions You Should Ask
- AffiliationsMember, American Mensa. Member, Hilliard Chamber of Commerce. Former Board Member, Tri-Village Chamber. Former Member, Young Entrepreneur Council (YEC). Former Regional Chair, Best Buddies International.
Eclectic ventures. Shared growth doctrine and values.
Advisory, performance marketing, apparel, and whatever comes next — connected where the connective tissue is real, run on the same instinct: diagnose the system, do the work, keep a named human accountable for the result.
Diagnosis before prescription.
A strategic consulting practice built for a new operating model. Specialized AI compresses the diagnostic work that once defined six-figure engagements — but strategy, decisions, and the willingness to be wrong on the record stay with a named strategist. Four modes: Diagnose, Architect, Oversee, Pilot.
Human innovation, accelerated by AI.
Builds, runs, and optimizes performance marketing programs for lead-generation and e-commerce businesses — campaigns, budgets, and conversion work, pointed at the number that matters. AI runs the execution layer at the speed the auction moves; a senior human with skin in the game decides what actually goes live.
Dare to Impress.
A tuxedo-themed novelty apparel brand — built on the same instinct that runs the other two ventures: take something ordinary and give it a sharper point of view. Founded and run independently of the advisory and marketing practices.